RUN 5.30

Our contribution

Run 5.30 is a non-competitive walk taking place at 5.30 am on a working day, its aim is to promote a healthy lifestyle through movement, food, culture, art and experience. All of this is set where people live and work, with a sustainable zero-impact event. Conceived by advertising expert Sergio Bezzanti and nutritionist biologist Sabrina Severi, Run 5.30 is a renowned communication project focusing on the importance of adopting a healthy and sustainable lifestyle.

We planned online advertising of the tour, live posting, the video shoot and production of the official video for the event in Modena 2023.