Our contribution
The fourth edition of this race, created in 2021, saw 600 runners compete in four different routes: ULTRA - 43 Km and 1400D+, LONG - 30 Km and 1100D+, SHORT - 15 Km and 550D+, and the Family Run & Walk - a 6 Km recreational run suitable for families and walkers.
This event attracted athletes from all over Italy and other European countries, thanks to its shorter and more accessible distances, it made it possible for many people to experience running in nature through spectacular tracks along the hills of the Bolognese Apennines, for the first time, in the wonderful setting of the Villaggio della Salute Più.
We took part in the conception and design of the event, coordinating communication and promotion, both online and offline, graphics and coordinated image, marketing, sponsorships, design of the expo areas and branding, website and newsletters, social channels and strategies, photo shoots, video production, and press office.